7 articles
TaylorMade launched its 2026 Tour Response and Tour Response Stripe golf balls on April 17, adding microcoating tech, fresh Stripe colorways, and a stronger value play in the urethane-ball category.
Odyssey officially announced its S2S TRI-HOT SB putters on April 16, 2026. Here is what launched, what the heel-shafted twist changes, and why the timing matters.
PING says its new Scottsdale TEC putter line uses eye-tracking research and Eye Q alignment tech to help golfers steady their gaze before the stroke. Here is what the company actually launched and why it matters.
TaylorMade launched its Shadowfall Collection on April 16, 2026, bringing blacked-out Qi4D drivers, fairway woods, P·790 irons, and apparel to market. Here's what is actually new and what is mostly attitude.
Callaway officially announced the Quantum Mini Driver and Quantum Ti Fairway Woods on April 15, with both products set to hit retail on April 29. The bigger story is what this says about the modern top-of-the-bag arms race.
Titleist started rolling out its new GTS2 and GTS3 fairway woods this week at the RBC Heritage and JM Eagle LA Championship. Here's what the company confirmed and why it matters.
TaylorMade's Spider putter line keeps dominating the PGA Tour, and new prototype heads spotted at RBC Heritage suggest the company is pressing the gas even harder.