4 articles
Sports Business Journal reported on May 28 that LIV Golf cut several premium app streams for the rest of 2026, a move that says more about the league's real priorities than another upbeat boardroom memo.
LIV Golf announced on May 5, 2026 that it hired Ducera Partners to help secure long-term investors. After the PIF funding cutoff, the league is no longer pretending the next phase will fund itself.
LIV Golf can hire bankers and reset its board all it wants, but the league's real test is simpler: can it convince outside money that the team model is worth buying, not just tolerating?
LIV Golf and people close to the league say the 2026 season is still on track, but when this much smoke shows up at once, pretending nothing is weird gets a little silly.