5 articles
June 9 reporting said LIV Golf CEO Scott O'Neil could not guarantee the 2026 season would finish as scheduled. With only four events left on LIV's official current calendar, that is not a small-image problem.
Sports Business Journal reported on May 28 that LIV Golf cut several premium app streams for the rest of 2026, a move that says more about the league's real priorities than another upbeat boardroom memo.
LIV Golf can hire bankers and reset its board all it wants, but the league's real test is simpler: can it convince outside money that the team model is worth buying, not just tolerating?
Matt and Alex Fitzpatrick won the 2026 Zurich Classic of New Orleans at 31-under on April 26, grabbing the title with a birdie on the 72nd hole and earning Alex a PGA Tour card.
LIV's April 21, 2026 OKGC rebrand will not magically fix team golf, but tying a roster to Oklahoma and Talor Gooch is the first team concept the league has rolled out that makes obvious sports sense.